SEO & Strategy
Find the gaps. Set the priorities. Build a practical plan for stronger search visibility.
Explore serviceSEO / LOCAL SEARCH / AI VISIBILITY
Chart a clearer
course to better visibility.
SEO consulting, better websites,
and clearer content for growing businesses.
Senior strategy. The right specialists. A clear plan.
A CLEARER PATH FORWARD
Get found. Build trust.
Turn attention into action.
Connected search strategy, local visibility, AI readiness, and human-first writing.
The right support for where your business wants to go.
Local Visibility
Help nearby customers find and understand your business across Google Search and Maps.
Explore serviceAI Search Readiness
Strengthen the content and signals that help your business make sense in AI-powered search.
Explore serviceHuman-First Copywriting
Clear, useful copy written and revised by experienced people, shaped around your business.
Explore serviceNeed a stronger website or senior SEO leadership? Explore website strategy Fractional SEO consulting
STRATEGY FIRST. PEOPLE ALWAYS.
Experienced strategy.
A crew built around you.
Work directly with Dane Gustafson, with trusted specialists brought in when your project needs them.
Dane GustafsonFounder & search strategist
Discover
We learn your goals, your challenges, and where the opportunities are.
Chart the course
We create a clear, practical strategy tailored to your business.
Build & improve
We bring in the right specialists, do the work, and refine along the way.
REAL WORK. USEFUL PERSPECTIVES.
A closer look at the work.
LATEST FROM THE INSIGHTS BLOG
Does Your Website Clearly Explain Why Someone Should Choose You?
Can a first-time visitor tell what you do and what to do next? A practical look at website copywriting, useful service pages and the questions customers ask.
Read the articleA WORKED EXAMPLE
Inside a Viking Search indexing audit.
What we checked, what the evidence showed, and the priorities that followed.
View the auditYOUR NEXT STEP
Ready to chart your next move?
Get a clear, practical look at your current visibility and the opportunities ahead.
Get Your Free Visibility Snapshot